Nike’s Big Bet: Alberto Salazar and the Fine Line of Sport

Cream Films / ???

Nike established the Oregon Project in 2001 as a groundbreaking program to develop elite runners and put Americans back on top of the podium. Coaching legend Alberto Salazar was put in charge of the program and given free reign to employ his unorthodox tactics to deliver results. In 2019, despite never failing a drug test and his athletes never testing positive, he received a four-year doping ban from all coaching activities and the project immediately collapsed. Salazar’s stable of world champions and national team elites were thrown for a loop just as their races transpired. This film uncovers the truth of what really happened from all sides of this story, including from Nike and Salazar, as well as the athletes and those steeped in the sport who believe a line was crossed.

Official Selection 2022 Hot Docs Festival

Winner 2022 Canadian Screen Awards for Best Sports Program or Series